We call our new titanium dioxide-free powder FRENCH POWDER because titanium dioxide has been banned from food in France. This is not the case here in Germany and does not apply to cosmetics in either country. But the media has made it one of the key issues and that's why some customers are reacting accordingly.

We took this development as an opportunity to produce some of our foundation colors without titanium dioxide. They are the best-selling shades plus dark powders from the 5 series and DEEP DARK. Dark powders get along relatively well without TIO, but it is problematic with light powders because TIO is the best brightener among the color pigments that we have available.