On the plus points account of our products are clearly the unlimited shelf life of the powder and the extremely economical consumption. Most customers spend more than a year on a 5 g can of Foundation, and even longer on 1 g Eyeshadow, and the same applies to Blush. The few ingredients (usually two to three plus color pigments) are also persistent. We produce in Germany and even our displays (made from fast-growing bamboo) are built in Germany by a woodworker. Many of the brushes are also made in Germany and the handles are made of FSC-certified wood (no mix!).
We recycle the cardboard boxes that are sent to us by our suppliers as best we can and use paper or compostable corn chips from Bio-Biene as filling material. We are also certified with the Eco-Point, which means that we pay an amount for every kilogram of waste we produce (plastic, paper and glass).
Our negative points account is constantly moving downwards. Although part of our primary packaging is still made of plastic, almost all products are now available packaged in paper, cardboard or glass. The rest of the plastic used is single-origin, which means that it does not develop any toxic fumes when burned.
Now we have finally found an alternative to plastic for filling our powders: In addition to the refills in glassine bags, the powders will in future be filled with 5 grams in small paper jars. They are also to be disposed of in the paper bin or used as a refillable can.
We use four packaging alternatives to plastic:
1. Glass for the mini lips;
2. Glassine bags for the refills. ;
3. Paper (cardboard) for the Compact Eyeshadow as well
4. VERY NEW paper jars for all powders in 5 grams.
Definition of the term "sustainability": The term sustainability has its origin in forestry. Sustainability follows the principle of not removing more wood from the forest than can grow back in the same time interval. By adhering to this principle, forests can persist in the long term. The same sustainable amount of wood can be extracted annually without damaging the forest.
Sustainable development means that the needs of the present are met without risking future generations being negatively affected.