On the plus points account of our products are clearly the unlimited shelf life of the powder and the extremely economical consumption. Most customers spend more than a year on a 5 g can of Foundation, and even longer on 1 g Eyeshadow, and the same applies to Blush. The few ingredients (usually two to three plus color pigments) are also persistent. We produce in Germany and even our displays (made from fast-growing bamboo) are built in Germany by a woodworker. Many of the brushes are also made in Germany and the handles are made of FSC-certified wood (no mix!).
We recycle the cardboard boxes that are sent to us by our suppliers as best we can and use paper or compostable corn chips from Bio-Biene as filling material. We are also certified with the Eco-Point, which means that we pay an amount for every kilogram of waste we produce (plastic, paper and glass).
But we also have a negative account and that is our primary packaging. It's still made of plastic. Although pure plastic is used for this, which does not develop any toxic fumes when burned, it is still plastic. We have been trying for several years to find jars that we can fill our powders into.
The glasses are actually not really the problem, even if glass has some environmentally relevant disadvantages: It is heavy (transport), requires a lot of energy in production (degree of melting) and is easily broken if it falls down in the bathroom. Nevertheless, our intention to use glass instead of plastic is really slowed down because the previously available spreader (called sifter) does not hold onto glass. We'll have to wait for a suitable tool to be made.
Of course, we don't just sit back and relax for that, but continue to look for workable and affordable alternatives - away from petroleum and towards the best possible environmental compatibility. The best: Zero Waste!
Alternatives to glass and plastic cans: cans made from biodegradable materials. There are e.g. PLA (polylactic acid) or products made from cellulose. These bioplastics are mostly made from renewable raw materials. The raw materials maize and sugar cane pose a problem, which is usually grown in huge monocultures at the expense of clearing the jungle and thus destroying local ecosystems.
In the meantime, we have considered an alternative and have already implemented it: filling the powder as a refill in glassine bags. They are 100% degradable, but they don't look "sexy". But we feel good with it and we are regularly happy when a customer orders the powder in a refill. And these customers keep growing.
Definition of the term "sustainability": The term sustainability has its origin in forestry. Sustainability follows the principle of not removing more wood from the forest than can grow back in the same time interval. By adhering to this principle, forests can persist in the long term. The same sustainable amount of wood can be extracted annually without damaging the forest.
Sustainable development means that the needs of the present are met without risking future generations being negatively affected.